| Mukesh K Singhaal Group Managing Director MKS GROUP  “Mukesh K Singhaal” (MKS) heading the position as Group MD of “MKS Group”. Now MKS is not a new name in movies, music world, advertising, marketing and branding. Today “MKS” became a brand in own domain of advertising, media, movie & music world. Branding Success is another Name of MKS Or MKS Brand of Success Stories Mukesh K Singhaal is not a new name in INFILM advertising. MKS Group is now a Brand by itself in domain of Advertising, Movies, Music, Media and Herbals. Staring his career with only seed money on hand, MKS within a short span of 18 years has grown into an oak, its branches spreading all around. So much so, that in 1998 he has felicitated as “INFILM Guru” special Jury Award by AAAI, New Delhi. | ||||||
| “Whatever I have achieved,” say the modest man; “is out of my humility, hard work, dedication, trust of my professional colleague who help and stood me in good stead whenever I faltered. Without making it a prestige issue, I learned from my mistakes-NO ONE is perfect, least of all I. This being my belief, I continue to learn even to this day. Between every sunrise and every sundown, from every person and every business transaction, I learn and grow from within. This is a MANTRA I have always been chanting for myself. After carving a niche for himself in INFILM Advertising, MKS is now embarking upon to introduce “Branded Films”. It’s a new concept of film making. What is art? What is a good movie? Who decides that? Pondering over these questions, MKS is into making movies only with potential film makers. It is said that fiction cannot match the truism of reality. So MKS is all for making movie based on real life. There is no other formula better then what real life offer s. MKS therefore cherry picks stories of human interest, inspiring and extraordinary, in their own right. The stories need to be real. Of course, he adds some cinematic value to make them worthy of larger audience. The subjects on which is MKS itself is currently working are: Identity, Lallu, Putra, Karvat, Manzilien, Phol Kheley Hain Gulshan Gulshan… and Kalaam, to name a few. | ||||||
| “MKS Group” has supervised and managed the company likes: | ||||||
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| INFILMARENA [Part of MKS Group] has been in existence since 1990. Along with its associate companies it is in the field of INFILM advertising and so far sponsored 38 Hindi Feature films. MKS devised movie making company namely as “iFilms Entertainment” & “iMovies Entertainment Pvt. Ltd., It is a part of one of India’s largest and fastest growing ‘Entertainment Corporate House’ called MKS Group. It is now introducing Branded Films in Bollywood. “iFilms Entertainment” makes movies in joint venture with potential film makers. In other words, If an aspiring film producer/director has a story to tell, possesses talent and expertise but doesn’t have the full means, “iFilms” steps in to extend a helping hand in terms of manpower and finance. The association continues until the idea is translated into reality. “iMovies Entertainment Pvt. Ltd.” makes in-house movies with potential film director. In other words, If an aspiring film story line based on real life success story or has a story to tell. The making movies continue until the idea is translated into reality. Mukesh Kalavati Singhaal (MKS) was born on October 28, 1968 in Itawa, UP. The said place is a small village and in sixties, lacked even basic amenities. The father of MKS was a smalltime shopkeeper. Needless to say, he could hardly make both ends meet. Kalavati the grandmother (Nani) of MKS took care of him even under the most adverse circumstances. She compensated lack of finance and amenities with bountiful love and affections. In return, the grandson loving calls himself MKS; middle letter “K” stands for “Kalavati”. In a memories of grand mom MKS also founder trustee of “The Kalavati Foundation” “With no electricity at home,” with nostalgia MKS recollects, “I studies by window at day time and by an oil lamp after sunset. Yet, I always excelled in studies”. In time, MKS moved out of the tiny village and went on to do his graduation from Meerut University winning “GOLD Medal” in Mathematics. Later on, he acquired BE Electrical from HBTI, Kanpur. MKS is made of sterner stuff-poverty and lack of opportunity didn’t deter him. He dared, explored and has been shaping his own life and growing from strength to strength. In the year 1987, when MKS landed in Delhi, survival was the first problem he was faced with. But, survive he had to for he wanted to do so much in life. So, he had no hesitation in working as an assistant to a Petrol Pump Attendant in ‘M/s. Shadiram Udmiram’ petrol Pump on a salary of 200/- per month with free accommodation. After a brief stint at the Petrol Pump, MKS got an opportunity to join (RTV) Rupankar Communications Pvt. Ltd. (Associate Management Docu Feature Film Producer of “ALL INDIA MANAGEMENT ASSOCIATION-AIMA”) as a trainee. By sheer hard work and doing everything with aplomb, MKS went up the ladder to become a Senior Executive and TEAM Leader, all this progress was possible because of excellent guidance he got in making Management Documentary Films for AIMA. He was also actively involved in the marketing of films in All Govt. Training Sectors and Management Training Institutes. It was around this time; MKS stepped on Training Sector as a trainer to introduce new Management Documentary as well as Feature films. The major management films coordinated and executed by him under the guidance of RTV & AIMA were- | ||||||
| i. Indian Management Ethos (for Mr Prakash Tondon, Chairman, HLL) ii. Indian Management- the Indian way (for Mr. Ajit Narayan Haskar, Chairman, ITC) iii. Management and Finance strategy (For Mr. C. Krishnamurthy, Chairman, SAIL) | ||||||
In 1988, MKS joined INS accredited advertising agency as Business Head. There he also worked as a Co-producer and Creative Director and made films for Delhi Jal Board, Ministry of Labour, IFFCO, IRCC, CMC Hariyana Govt. and DTC. During his stint in advertising he learned to create impression and awareness in the masses. MKS coordinated, conceptualized and explored by supporting Domain Master. To his credit few of his biggest campaigns are– | ||||||
| I. Hon’ble Prime Minister late Shri Rajiv Gandhi’s election campaign with Rahul Nanda. II. Berger Paints (I) Ltd. with Ms Tara Sinha and Mr Manoj Agarwal of TSA Ltd. III. Onida “Don’t Buy” with Sonu L .Moolchandani & Ruby Nanda & Avenue Advertising. IV. Gujrat Ambuja Cement with Mr Ravi Gupta of Trikaya-Grey. V. Godfrey Philips Bravery Awards Bravery Awards with GPI Ltd. | ||||||
| MKS has also executed one of the major events of star night with Salman Khan and Sangita Bijlani in IG Stadium, New Delhi and directed episodes of an animated series, based on the fictional characters Motu-Patlu from the comics Lot-Pot, also Market and Executive Producer of commissioned TV serials like Yuvao Ke Samashya, Samaj or Shiksha, Krishi & Vigyan, Pargati Ki disha main Ek Kadam, Project Tiger with Mr. Nasiruddin Shah, Namisaranya, Pushkar, Anpard, Dehej Ka Kalank for “Delhi Doordarshan” and lots more. MKS started his own group named as “MKS Group” few years ago and now he is taking off to make a mark in Advertising, Movies, Music, Media, FMCG, Food, Herbal, Pharmacy, InfoTech, Finance, Garment and others… | ||||||
| Mail me at: mukeshksinghaal@gmail.com | ||||||
Monday, 13 June 2011
About MKS
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